Using Tumblr for Generating Organic SEO

 

[caption id="attachment_579" align="aligncenter" width="665"] Using Tumblr for SEO[/caption]

Tumblr is a social networking and reblogging site with over 50 million users and 20 billion posts. Tumblr is basically the middle child of the social networking universe—it doesn’t get as much attention as it deserves. In addition to having many SEO-friendly features, Tumblr can also round out a thorough content marketing plan by helping you promote your content and bulk up your backlinks.

What Is Tumblr?

Tumblr is a micro-blogging site that contains many of the characteristics of social networking sites. Tumblr allows users to add content in a variety of forms such as text & html, images, videos, links, and quotes, and then makes the content easy to share through “post tags” and “reblog capability”.

Why Should I Have A Tumblr Account?

While Tumblr was originally mostly popular among younger internet users and photographers because of it’s “photo-focused” content, it’s platform is rapidly becoming one of the most widespread networking sites.

Why?

Tumblr Is Pretty SEO-Friendly And Promotion Friendly By Default

Tumblr takes a little bit of code hacking to create custom meta tags, so as far as ranking youractual Tumblr account, you don’t have as much control, by default, as you do of your own website. But what Tumblr IS great for, by default, is using it as a complimentary blog that sends optimized links back to your main site, and expands your business’s reach into new traffic.

Tumblr SEO Features:

1. You can customize your account URL.


2. You have the option of posting in actual custom HTML.


3. You can define your individual post URLs.


4. Links in your Tumblr posts are DOFOLLOW.


5. You can optimize ‘Alt Attributes’ and ‘Title Attributes’ of your post content.


6. You can add ‘Keyword Tags’ to all of your posts.

Tumblr Promotion Features:

1. Each post has a ‘Reblog Option’ that encourages others to share your content on Tumblr.


2. The ‘Keyword Tags’ you can add to each post are how other Tumblr users find you. ‘Keyword Tags’ are what people use to search Tumblr’s content, and the tags you add to each post put your posts into the search mix by keyword or keyword phrase.


3. You have the ability to ‘Like’ other people’s content – which puts a note with a link to your account on their post.

How To Use Tumblr For SEO

First remember one main rule… don’t just spam. Don’t just fill your Tumblr account full of “Visit My Website!!” links. Create legitimate content posts, and use your post content to appropriately refer people to your main site.

Optimizing Your Tumblr Account And Posts:

1. Customize your account URL.


2. Add a solid description of your business in the ‘About Section’. Then in that ‘About Section Content’ add an optimized link(with keywords in the anchor text), back to your website.


3. Create custom HTML posts with optimized links(with keywords in the anchor text) back to your main site content.


4. Optimize the ‘Alt Attributes’ of your images, and the ‘Title Attributes’ of your links in all of your posts.


5. Customize each ‘Post Url’.


6. Add relevant ‘Keyword Tags’ to every post.

Promoting And Bringing Exposure To Your Tumblr Account:

1. Follow other Tumblr Accounts.


2. When other Tumblr accounts follow you, follow them back.


3. ‘Reblog’ the content of others.


4. ‘Like’ the content of others.


5. Add relevant ‘Keyword Tags’ to every post.


6. Have variety in your posts. Don’t just post promotional content about your business or website. To generate traffic to your Tumblr, you need to mix in posts of interesting content with widespread appeal. If you want people to ‘Reblog’ your content and follow you, post exciting photos, inspirational quotes, your favorite music, and fun videos.

So open your Tumblr Account and get busy promoting!