Wrong. Not any more. At least, not wholly, as an updated study from those good people at Searchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.
Indeed, seven of the ten most important factors in SEO ranking now come from social media, as below.
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Searchmetrics have also documented their findings in this infographic, which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from pages that are lower-ranked.
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(Source: Searchmetrics.)
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